Business Development & Bidding Issues for Entrepreneurs and Senior Executives

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Mars & Venus in the Boardroom

Mars & Venus in the Boardroom

Today's emphasis on political correctness can sometimes result in valuable gender-differential discoveries not being shared as openly and widely as they perhaps should be.

But knowledge is power. And, particularly if you're a female executive –  and most especially if you participate in critical presentations and negotiations –  you might want to think about the following male/female communication differences.

In her relatively recent book, 'The Silent Language of Leaders', Carole Kinsey Goman lays out 13 distinctions between the way the two genders communicate nonverbally.

These include:

1)  Women prefer to stand face-on when communicating in person. Men, conversely, find this confrontational, preferring to stand at a more angular position to each other.

2)  If a man is nodding, he agrees. When a woman nods, she may be agreeing, or she may be simply empathising and/or encouraging the speaker along.

3)  For a woman, eye contact is a key element of effective listening. A man, however, can listen with considerably less eye contact or physical feedback.

4)  Men not yet acquainted with each other keep a greater physical distance than do unacquainted female conversation partners.

5)  Women use touch to indicate their agreement, empathy or general connection, while men use touch as a power gesture.

6)  Men take up space. Women contract the amount of physical space they require.

7)  Women use a greater variety of intonation in their speech, allowing their emotions readier vocal demonstration. Men's speech has lesser tonal variety, its deeper quality sounding more controlled and confident.

8)  Most men minimise facial expression. This makes a woman uneasy:  she needs to "read" her conversation partner's face.

9)  Women smile more often than men . . . but it's often used as a cover-up for nervousness, or to detract from something negative imparted in speech.

10)  Men more naturally express anger nonverbally, through a quick release of energy like slapping a table.

11)  Women cross their legs. Men adopt a quite opposite seating posture.

12)  Men use body language to express their confidence. They also feel freer to send signals of indifference or disagreement. Women are quick to demonstrate enthusiasm, and display hurt more openly.

13)  Women with tension or breathiness in their voices tend to be seen as less credible in the corporate setting. Men with a throaty tension to their voices enjoy enhanced credibility.

While executives of both genders would do well to be mindful of these body language distinctions, the possession of these insights provides considerable advantage for females wanting to enjoy a level playing field –  particularly in the context of an important pursuit.