West Australian Transport
06-May-2016
How To Ensure An 'External Focus' And Why It's A Must
C-suite executives generally work on the assumption that the organisation's various departments and its key people have their fingers on the pulse of their customer bases, as well as that of the marketplace in general.That's not always the case in reality, writes bid strategist, Jordan Kelly.
West Australian Transport
23-Jan-2016
It's The Deals You Don't Do
I've seen numerous companies insist on investing huge resources in a bid they didn't have a chance of winning. And most times the bidder knew it.
West Australian Transport
05-Dec-2015
Improve the Impact of Your Proposals with These Time-Tested Writing Principles
Journalism offers many principles that a bid writer may valuably heed.
Bid strategist and coach Jordan Kelly cut her teeth in a variety of journalistic positions. She outlines some useful practices "journos" employ to grab and hold the reader's attention.
Construction Engineering Australia
29-Oct-2015
In A ‘Too-Tight’ Timeframe, Use Individuals’ Strengths to Your Advantage
When you’re under the pump with a short submission timeframe, your best default strategy for getting a top-notch bid out the door in good time and with the least stress possible is to “go with the current” in terms of people’s natural talents.
The Main Report (New Zealand)
27-Sep-2015
Three Reasons Not to 'Template' Bid Strategy Formulation
Bid strategist Jordan Kelly says there's an endless list of reasons why relying on templates is highly inadvisable when responding to EOIs and RFPs.
It's an equally bad practice to try to produce your informing bid strategy using a template approach. Here are three reasons why.
West Australian Transport
25-Sep-2015
'Win Themes', 'Silver Bullets' & Other Corporate Claptrap
May operatives in the bidding space bang on about 'win themes' and 'silver bullets'.
But a win theme isn't something a bid team sits around, chews the fat over and "comes up with" (which isn't to say that that's not what many think it is).
West Australian Transport
17-Sep-2015
Three Reasons 'Templating' Is A Bad Practice
There's an endless list of reasons why relying on templates is highly inadvisable in high-value tenders and proposals . . . and the advisability of adopting an "anti-template" policy is just as pertinent to bid strategy formulation, as it is to the production of the end submission.
Bid strategist Jordan Kelly explains.
The Main Report (New Zealand)
21-Aug-2015
Two Key Ways To Be A Better Writer
Bid strategist and coach Jordan Kelly shares two of the best ways to sharpen your writing skills.
Construction Engineering Australia
15-Aug-2015
Don't Bastardise the 'Trusted Advisor' Concept
The business development team that treats this concept as a verb rather than a currently fashionable noun will find that, over time, the practice pays significant dividends . . . both when pursuing new business and when endeavouring to satisfy existing customers and clients.
Western Australian Transport Magazine
13-Aug-2015
What Type of Listener Are You . . . Or Aren't You?
Listening and hearing aren't always the same thing. Sometimes they are, but often they're not. It depends on the orientation and attitude of the "listener", says bid strategist, Jordan Kelly.