Books & Training Resources

'PPPs Down Under' Special Report

The growing pressure on Governments globally to make progress in clearing their (social and economic) public infrastructure backlogs has brought about – in an increasing number of jurisdictions – a willingness to consider Public Private Partnership (PPP) ventures.

While other PPP marketplaces are reviewing the specifics of their PPP methodologies, New Zealand is only now establishing itself as a player.

Bidding Public Private Partnership (PPP) projects is not only very different to producing any other type of bid, it's a highly specialised endeavour. With PPPs new on the New Zealand scene, intending consortia have a steep learning curve ahead.

Inside the Consumer's Mind

Understanding Why Customers Buy and How They Reach Their Purchasing Decisions

64 pages (234 x 154mm), spiral-bound with wrap-around cover

Consumer behaviour is a particularly fascinating aspect of marketing: one in which psychology meets commerce. Both experienced and aspiring marketers will reap significant and ongoing benefit from increasing their understanding of the stages consumers pass through en route to their final purchase decisions.

Increasing Your Market Share with Effective Profiling & Targeting Strategies

How to Select and Segment Markets

76 pages (234 x 154mm), spiral-bound with wrap-around cover

Correct identification and profiling of an organisation's target markets is at the very foundation of formal marketing strategy.

How to Build Winning Customer & Client Relationships

78 pages (234 x 154mm), spiral-bound with wrap-around cover

Companies that win business through bidding, tendering and other formal proposal practices need to be acutely aware of the importance of understanding a customer or client organisation, its background, influences, issues, needs, and the expectations of its own end-users.

Powerful & Persuasive Presentations

The Principles of Purposeful Presenting

82 pages (234 x 154mm), spiral-bound with wrap-around cover

Producing and delivering powerful presentations - presentations with true and clear purpose, and a compelling call to action - is a fundamental skill for account managers, sales representatives, business development executives, and bid team or project leaders.