The growing pressure on Governments globally to make progress in clearing their (social and economic) public infrastructure backlogs has brought about – in an increasing number of jurisdictions – a willingness to consider Public Private Partnership (PPP) ventures.Read more →
While other PPP marketplaces are reviewing the specifics of their PPP methodologies, New Zealand is only now establishing itself as a player.
Bidding Public Private Partnership (PPP) projects is not only very different to producing any other type of bid, it's a highly specialised endeavour. With PPPs new on the New Zealand scene, intending consortia have a steep learning curve ahead.
Understanding Why Customers Buy and How They Reach Their Purchasing Decisions
64 pages (234 x 154mm), spiral-bound with wrap-around cover
Consumer behaviour is a particularly fascinating aspect of marketing: one in which psychology meets commerce. Both experienced and aspiring marketers will reap significant and ongoing benefit from increasing their understanding of the stages consumers pass through en route to their final purchase decisions.Read more →
How to Select and Segment Markets
76 pages (234 x 154mm), spiral-bound with wrap-around cover
Correct identification and profiling of an organisation's target markets is at the very foundation of formal marketing strategy.Read more →
78 pages (234 x 154mm), spiral-bound with wrap-around cover
Companies that win business through bidding, tendering and other formal proposal practices need to be acutely aware of the importance of understanding a customer or client organisation, its background, influences, issues, needs, and the expectations of its own end-users.Read more →
The Principles of Purposeful Presenting
82 pages (234 x 154mm), spiral-bound with wrap-around cover
Producing and delivering powerful presentations - presentations with true and clear purpose, and a compelling call to action - is a fundamental skill for account managers, sales representatives, business development executives, and bid team or project leaders.Read more →