' ... Please take her advice ... '
"Bad grammar leads to unintended ambiguity. Even if the context makes the meaning clear in many cases, bad grammar also gives an impression of sloppiness.
"When I read a bid, I need to be able to understand it without struggling, and without getting a bad impression of the professionalism of the bid team.
"Jordan Kelly provides a comprehensive guide to correct grammar and common mistakes.
"Please take her advice.
The Bid Writer's Style & Grammar Guide
A Reference & Tuition Manual Especially for Bid Writers and Bid Managers
Book, 196 pages (196mm x 128mm), paperback
AU$95.00 FREE SHIPPING
Bid writing requires the highest degree of grammatical diligence, and a consistent style: to a large extent, your organisation's credibility hangs on the quality of your writing and the standards it reflects.
This reference and tuition manual has been written especially for the professional bid/tender/proposal writer, as well for those subject matter experts who are called upon to author sections for submissions. While it is first and foremost a “style and grammar guide”, as a professional bids coach, author Jordan Kelly has taken the opportunity to provide tuition on many other basics of effective bid-writing (including on strategy, as the essential foundation of a high-quality proposal document).
Exercised diligently, these core principles and practices will see you produce not only grammatically correct, but also highly readable and compelling, submissions.
Readers will benefit substantially from a wide range of topics – from writing with style and clarity, avoiding “fashion-speak”, and achieving believability through substance and substantiation, to ensuring your writing is client-focused rather than supplier-centric, benefit- as opposed to feature-oriented, and smooth and natural rather than stilted and indirect.
Also featured are sections on common grammar traps, commonly mis-spelled words, commonly confused words and terms, and sexist versus non-sexist language and terminology.
' ... Please take her advice ... '
'I've been overseeing bids for years and years and years, but I got so much out of this.'
"Jolly good, Jordan. A truly great book. Really easy to read, really handy and not condescending, either. The observations you make, the suggestions and tips that run through it, the numerous little on-the-money checklists, are fantastic, as are the real-time examples you use.
"I've been overseeing bids for years and years and years, but I got so much out of this.
"It's a great resource both in terms of a valuable reference guide and also as a great read in its own right. I'm impressed at how it so clearly demonstrates how to put strategy together, how to logically progress that into the writing stage, and then how to deal with grammatical issues as well. I don't know how you did that all in a "grammar guide", but you've done it.
"You guide the whole bid process through logically, and still deliver on your core promise – which is to show us how to uphold credibility in our bids through proper use of the English language.
"One more thing. You've demonstrated that you don't need to be a professional copywriter to put a really solid bid together, and I think that will give confidence to a lot of people."
'A book to keep on your desk – not one to stash away on the book shelf.'
"In the age of social media and the informality of electronic communication, it's refreshing to be reminded of the importance and relevance of the English language.
"What you've produced is a very readable and very constructive guide not only to the bid-writing process but to any professional proposal or report. It creates an awareness of the pitfalls that we all so easily find ourselves in, and provides insight into numerous areas for improvement. It's a top-quality reference guide that should be revisited often to ensure that bad habits do not re-surface.
"Jordan, these really are great books (with reference also to Bid-Writing Lessons from the World's Greatest Authors). I have learned heaps from them. The test now will be to put the learnings into action.
"Thanks for the supply of such excellent information. Your trademark writing style gives instant credibility to the book's content.
"Great information presented this way is both enjoyable and appreciated, and will enhance careers.
"The most effective people at preparing tenders generally come from a trade background. Often communication skills are not understood or promoted in those disciplines, so a “style and grammar guide” that is pleasant to read and easily understood allows the reader to perform at a winning level.
"I see this book having ongoing benefit to the reader, as success leads to improved confidence, and confidence based on ability opens doors and bank accounts!
"Again, sincere thanks for your help, and for filling such an educational void in the building industry."
'Easy to Use: Keep Close At Hand'
"Jordan Kelly has produced an easy-to-use and informative resource in The Bid Writer's Style & Grammar Guide. I can recommend this book not only to read but also to keep close at hand as a reference when writing presentation letters, executive summaries and other descriptive documents for inclusion in bids.
"It also provides marketing-oriented guidance for the bid writer who may be otherwise coming from a more technical background, helping them produce a compelling bid, focusing on the reader's concerns rather than on the more usual practice of simply listing the benefits of the product proposed.
"The Guide also offers useful grammar tips to help the writer avoid many of the errors that have become commonplace in modern writing, that detract from the overall quality of the presentation and the impression received by the reader. It is arranged in distinctive sections with a comprehensive index for efficient reference.
'Deals Equally with Strategy Fundamentals'
"Despite the name, this book deals equally with the strategy considerations of the bid-writing process. That is what really made the book interesting for me – especially the Parts entitled, 'Writing for Results' and 'Style, Substance & Effectiveness'. These chapters are fundamental to how sales organisations should look at bid writing.
"I also particularly liked 'Avoiding Fashion-Speak'. That Part, too, is about more than just style; it's about how you connect with the customer.
"Part 7, on 'Non-Sexist Language', is something all sales organisations should read. While we've hopefully moved past this issue at the level of mindset, I think, in many instances, we can use guidance to make sure our style matches our minds. This Part of the book sheds light on how to ensure we're not conveying the wrong message – especially to first-time customers."
101 Commonly Confused Words in Bids, Tenders & Proposals
eBook, A4, 39 pages
The English language features a huge array of words that loan themselves to misinterpretation, confused or other forms of wrongful use. You simply can't rely on your "spell check" function to protect you from embarrassing, credibility-eroding mistakes.Read more →
With so much time, effort and budget invested in your bid, it's worth having a ready reference guide to help you avoid the most common errors.
The 101 Most Over-Used & Abused Words in Bids, Proposals & Tenders
eBook, A4, 28 pages
Don't erode the credibility of your bids, tenders, proposals or other form of submission with fashion-speak, lazy writing and uncontrolled jargon. When an organisation issues a Request for Proposal (RFP) or any other form of tender call for the supply of a high-value product or service, those tasked with the procurement are in need of straight answers articulated in clear, unambiguous writing.Read more →
Hemingway wrote of the need for all writers to have a built-in "shit detector". This is the ultimate such detection tool for bid managers, writers and editors. Its 101 words and terms are must-avoids for any bidding organisation wishing to preserve its credibility and convey an ability to offer up originality – both in its submissions and in the offerings these articulate.
Winning High-Value, High-Stakes Bids through Superior Questioning, Listening and Thinking Skills
Book,134 pages (196mm x 128mm), paperback
The three fundamental skills of a genuinely sharp, sustainably successful bid/proposal/tender professional are the ability to think, listen and ask quality questions.Read more →
Must-Know Standards, Methods & Insights for Writing Compelling Bids, Tenders and Proposals
Book, 220 pages (196mm x 128mm), paperback
Provides detailed yet concisely packaged tuition on the fundamental and timeless, the bid-specific, and the contrarian, principles of persuasive proposal writing. The book lays these out in a manner that's immediately understandable to any level of writer or contributing subject matter expert.Read more →
15 Principles for Making Sense to Both the Technologically-Proficient and the Technologically-Challenged
eBook, A4, 32 pages
Selling technical solutions requires special communication skill on the part of a vendor's business development executives and its bid writers. Bid-Writing Tips for Geeks & IT Salespeople will help you speak both to the hearts of those concerned only with the higher-level business objectives, as well as to the minds of the more technologically proficient.Read more →
7 Essential Principles for Formulating On-Target, Bid-Specific Curricula Vitae
eBook, A4, 28 pages
Operation CV lays out seven essential principles for formulating on-target, bid-specific Curricula Vitae . . . proposal-supporting CVs that will demonstrate not only why you've chosen the personnel you have to support the product or service to that client, but how these selections render your offering competitively superior.Read more →
Shakespeare, Twain, Pope, von Goethe, Emerson, Yeats, Thoreau, Kipling, Ruskin, Hemingway, RL Stevenson . . .
Book,112 pages (196mm x 128mm), paperback
Shakespeare, Twain, Pope, von Goethe, Emerson, Yeats, Thoreau, Kipling, Ruskin, Hemingway, R.L. Stevenson . . .Read more →
No-one could benefit more from becoming a student of history's masters of the written word than the commercial bid writer.