Bid-Writing Tips for Geeks & IT Salespeople
15 Principles for Making Sense to Both the Technologically-Proficient and the Technologically-Challenged
eBook, A4, 32 pages
AU$79.00 FREE SHIPPING
Selling technical solutions (or any product or service into which technology is embedded) requires special communication skill on the part of a vendor's business development executives. From one customer to the next, the degree of technical proficiency may differ markedly. Thus, the way the business development operative speaks and the bid writer (or contributing technical expert) writes must alter accordingly.
It's a challenge . . . invariably, within the one audience are to be found the technologically learned, the reasonably or moderately conversant, and the outright challenged. Bidders / vendors must communicate a clear understanding of the business need and the benefits sought, conveying the relevant technical facts and features in a manner that is meaningful to those members of an evaluation team who are more vitally interested in outcomes than the actual technology. At the same time, they must communicate to evaluators who want the high-tech detail.
Bid-Writing Tips for Geeks & IT Salespeople will help you speak to the hearts of those concerned only with the higher-level business objectives, and to the minds of the more technologically proficient.
Author Jordan Kelly has formulated bid strategy and written numerous bids for the likes of Australasia's TelstraClear corporation, as well as for some of the world's largest technology (and technology-embedded product manufacturing) companies including, for example, Oracle, Siemens and Fujitsu.
101 Commonly Confused Words in Bids, Tenders & Proposals
eBook, A4, 39 pages
The English language features a huge array of words that loan themselves to misinterpretation, confused or other forms of wrongful use. You simply can't rely on your "spell check" function to protect you from embarrassing, credibility-eroding mistakes.Read more →
With so much time, effort and budget invested in your bid, it's worth having a ready reference guide to help you avoid the most common errors.
The 101 Most Over-Used & Abused Words in Bids, Proposals & Tenders
eBook, A4, 28 pages
Don't erode the credibility of your bids, tenders, proposals or other form of submission with fashion-speak, lazy writing and uncontrolled jargon. When an organisation issues a Request for Proposal (RFP) or any other form of tender call for the supply of a high-value product or service, those tasked with the procurement are in need of straight answers articulated in clear, unambiguous writing.Read more →
Hemingway wrote of the need for all writers to have a built-in "shit detector". This is the ultimate such detection tool for bid managers, writers and editors. Its 101 words and terms are must-avoids for any bidding organisation wishing to preserve its credibility and convey an ability to offer up originality – both in its submissions and in the offerings these articulate.
Must-Know Standards, Methods & Insights for Writing Compelling Bids, Tenders and Proposals
Book, 220 pages (196mm x 128mm), paperback
Provides detailed yet concisely packaged tuition on the fundamental and timeless, the bid-specific, and the contrarian, principles of persuasive proposal writing. The book lays these out in a manner that's immediately understandable to any level of writer or contributing subject matter expert.Read more →
7 Essential Principles for Formulating On-Target, Bid-Specific Curricula Vitae
eBook, A4, 28 pages
Operation CV lays out seven essential principles for formulating on-target, bid-specific Curricula Vitae . . . proposal-supporting CVs that will demonstrate not only why you've chosen the personnel you have to support the product or service to that client, but how these selections render your offering competitively superior.Read more →
A Reference & Tuition Manual Especially for Bid Writers and Bid Managers
Book, 196 pages (196mm x 128mm), paperback
Bid writing requires the highest degree of grammatical diligence, and a consistent style.Read more →
Compiled specifically for the professional bid writer (as well for those subject matter experts who are called upon to author sections for submissions), this 196-page manual will help you produce not only grammatically correct but also highly readable and compelling submissions.
Shakespeare, Twain, Pope, von Goethe, Emerson, Yeats, Thoreau, Kipling, Ruskin, Hemingway, RL Stevenson . . .
Book,112 pages (196mm x 128mm), paperback
Shakespeare, Twain, Pope, von Goethe, Emerson, Yeats, Thoreau, Kipling, Ruskin, Hemingway, R.L. Stevenson . . .Read more →
No-one could benefit more from becoming a student of history's masters of the written word than the commercial bid writer.