OPERATION CV
7 Essential Principles for Formulating On-Target, Bid-Specific Curricula Vitae
eBook, A4, 28 pages
Operation CV lays out seven essential principles for formulating on-target, bid-specific Curricula Vitae . . . proposal-supporting CVs that will demonstrate not only why you've chosen the personnel you have to support the product or service to that client, but how these selections render your offering competitively superior.
Read more →Inside the Consumer's Mind
Understanding Why Customers Buy and How They Reach Their Purchasing Decisions
64 pages (234 x 154mm), spiral-bound with wrap-around cover
Consumer behaviour is a particularly fascinating aspect of marketing: one in which psychology meets commerce. Both experienced and aspiring marketers will reap significant and ongoing benefit from increasing their understanding of the stages consumers pass through en route to their final purchase decisions.
Read more →Increasing Your Market Share with Effective Profiling & Targeting Strategies
How to Select and Segment Markets
76 pages (234 x 154mm), spiral-bound with wrap-around cover
Correct identification and profiling of an organisation's target markets is at the very foundation of formal marketing strategy.
Read more →How to Build Winning Customer & Client Relationships
78 pages (234 x 154mm), spiral-bound with wrap-around cover
Companies that win business through bidding, tendering and other formal proposal practices need to be acutely aware of the importance of understanding a customer or client organisation, its background, influences, issues, needs, and the expectations of its own end-users.
Read more →Powerful & Persuasive Presentations
The Principles of Purposeful Presenting
82 pages (234 x 154mm), spiral-bound with wrap-around cover
Producing and delivering powerful presentations - presentations with true and clear purpose, and a compelling call to action - is a fundamental skill for account managers, sales representatives, business development executives, and bid team or project leaders.
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