Books & Eduproducts - For Trainers

OPERATION CV

7 Essential Principles for Formulating On-Target, Bid-Specific Curricula Vitae

eBook, A4, 28 pages

Operation CV lays out seven essential principles for formulating on-target, bid-specific Curricula Vitae . . . proposal-supporting CVs that will demonstrate not only why you've chosen the personnel you have to support the product or service to that client, but how these selections render your offering competitively superior.

Inside the Consumer's Mind

Understanding Why Customers Buy and How They Reach Their Purchasing Decisions

64 pages (234 x 154mm), spiral-bound with wrap-around cover

Consumer behaviour is a particularly fascinating aspect of marketing: one in which psychology meets commerce. Both experienced and aspiring marketers will reap significant and ongoing benefit from increasing their understanding of the stages consumers pass through en route to their final purchase decisions.

Increasing Your Market Share with Effective Profiling & Targeting Strategies

How to Select and Segment Markets

76 pages (234 x 154mm), spiral-bound with wrap-around cover

Correct identification and profiling of an organisation's target markets is at the very foundation of formal marketing strategy.

How to Build Winning Customer & Client Relationships

78 pages (234 x 154mm), spiral-bound with wrap-around cover

Companies that win business through bidding, tendering and other formal proposal practices need to be acutely aware of the importance of understanding a customer or client organisation, its background, influences, issues, needs, and the expectations of its own end-users.

Powerful & Persuasive Presentations

The Principles of Purposeful Presenting

82 pages (234 x 154mm), spiral-bound with wrap-around cover

Producing and delivering powerful presentations - presentations with true and clear purpose, and a compelling call to action - is a fundamental skill for account managers, sales representatives, business development executives, and bid team or project leaders.