Jordan Kelly Bio

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Jordan Kelly is a pursuits strategist and coach, and author of a regularly expanding portfolio of how-to books on business development and bidding.

She helps organisations formulate strategy for must-win accounts and contracts, and works closely with them in the production of key content for related documentation i.e. bids, tenders, proposals and any other form of submission.

Her experience spans an extensive range of “B2B” and “B2G” industries, and includes a deep specialisation in the civil engineering and infrastructure sector.

A trademark of Kelly’s consulting and coaching style is her insistence upon originality and genuine strategic thinking, as opposed to the “tools and templates” that she believes erode a bid team’s capacity for independent thought.