Clients Comment

'Re-defined Our Value Proposition'

"We called Jordan in because the increasing pace of mergers and acquisitions within the IT and Communications industry was beginning to see Allaw lose vital relationship continuity with our large corporate clients. This was eroding a significant part of our long-standing business base.

"It was important not only to reposition our services with the identified new key partners within those client organisations (clients such as NCR, HP-Compaq, Nortel Networks) but also to re-define our value proposition, in order to strengthen our relationship with them.

"Jordan played an essential role in helping us define our offering, along with its strategic and competitive strengths. Importantly, she also helped us align these with the clients' needs in such a manner that we became their only sensible choice of service provider."

Walter Schwalbe Director of Business Development Allaw Pty Ltd (Vendor Warranty Service)
Sydney, Australia

' . . . Clever and Incisive Questioning . . . '

"Jordan Kelly has a totally unique ability to walk into a company and, with clever and incisive questioning, identify the smartest and most relevant competitive strengths on which to build its key marketing productions and sales documentation.

"She's sharp; sharp enough that I'm glad she's working with us and not our competitors."

Building Industry Marketing Manager (Household Brand Name and Largest Player in its Sector)
Sydney, Australia

'Integral Role in Our Contract Win'

"Jordan, you played an integral role in our management team’s success in winning the $100 million Emergency Alerting System contract with the Victorian Government.

"We knew without doubt that we had the superior offering ... and you made sure that the fit between our ability and the client’s needs was immediately recognised by the evaluation committee.

"You have an inherent ability to see exactly what intelligence needs to be acquired in a complex and critical tender process, and you have an equally impressive ability as a strategic planning facilitator.

"We thank you for your efforts on our behalf."

Wesley Dart Commercial Manager LSE Technology (Australia) Pty Ltd

'You Are Obviously A Very Talented
Strategic Writer'

"I have received the final copy of my new-business proposal. Just to let you know that I am very happy with this document. I do feel very fortunate that our paths crossed as you have produced something on my behalf which will provide me with a distinct competitive edge.

"You have made this process very simple; you are obviously a very talented strategic writer and your ability to quickly understand my business needs has been very impressive. Thank you also for your quick turnaround time and the very professional service you have provided to me."

Robyn Norman General Manager – Compulsory Third Party QBE Insurance Group

Her Bid Strategy & Writing Coaching is
'Practical, Specific, Logical and Detailed'

“Jordan has really given us the ability to think in detail from a client’s point of view when preparing a bid. Being International Business Manager and dealing across different continents, I can proudly say that Jordan will help you to upgrade your thinking skills when dealing with every type of bid or client.

“Her coaching is very practical, specific, logical and detailed.


Manoj Kumar International Business Manager Ecotech Pty Ltd
Melbourne (Head Office)

'Conveyed Our Message Clearly & Succinctly'

"Jordan has helped us immensely in conveying our message clearly and succinctly. When it comes to sharing the story, she has an amazing ability to script it."

Paul Crowley Vice President – South Pacific Eagle Global Logistics (Aust.)

'I Can See Everything Really Clearly Now'

“I’ve been reading through some of the documentation we were sending to clients before we started our coaching with you, and cringing.

"I can see everything we were doing wrong really clearly now.”

Bid team member Construction sector North Queensland

'Jordan Taught Us to Drill Down
Into the Detail of A Tender'

“Having recently completed an intense three-day program with Jordan, I have a totally new approach to identifying the importance of understanding the client’s world.

“I now have a better appreciation of the strategic importance of researching client needs. Jordan taught us to drill down into the detail of a tender and develop the best plan for working with the client to achieve their objectives, underpinned by our competitive strengths.”

James Agius Operations Manager Ecotech Pty Ltd
Melbourne (Head Office)

'A Very Strategic Letter
& An Open Client Door'

"Recently I found myself in a position where I needed to decline an invitation to tender for a large corporation's travel account.

"Having had a commercial arrangement with the corporation for the past 12 years, I wanted to be in the position of severing the relationship on good terms and keeping the door open for possible future contact.

"Jordan was recommended to me as someone who could assist with compiling suitable correspondence that was beyond the normal 'thanks but no thanks' letter.

"Many questions were asked and I had to search the far reaches of my thoughts to be able to give Jordan the answers – at times thinking, 'What has this got to do with declining a tender offer?'

"However, the end product was a very strategic letter that I could never have put together by myself, and a door that remains very much open (and business that continues to be done) with my most important customer, despite the fact that my company decided not to participate in the RFT.

"Thanks Jordan!"

Bruce Tener Managing Director Balgownie World Travel
Sydney, Australia

To the Point!

"You rock!"

Chris Morton Director Logic Networks
Perth, Australia