'Re-defined Our Value Proposition'
"We called Jordan in because the increasing pace of mergers and
acquisitions within the IT and Communications industry was beginning to
see Allaw lose vital relationship continuity with our large corporate
clients. This was eroding a significant part of our long-standing
"It was important not only to reposition our services with the identified new key partners within those client organisations (clients such as NCR, HP-Compaq, Nortel Networks) but also to re-define our value proposition, in order to strengthen our relationship with them.
"Jordan played an essential role in helping us define our offering, along with its strategic and competitive strengths. Importantly, she also helped us align these with the clients' needs in such a manner that we became their only sensible choice of service provider."