Published Articles

How to 'De-Commoditise' Tenders and Proposals

Asia Pacific Air Cargo (Part 2)

17-Jun-2013

How to 'De-Commoditise' Tenders and Proposals

How do you "de-commoditise" your proposal? The simple answer to that question is ... by not producing a "commodity" proposal in the first place.

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Answer to 'Commoditisation' Lies in Providing Well-Researched Customer Solutions

Asia Pacific Air Cargo (Part 1)

03-Jun-2013

Answer to 'Commoditisation' Lies in Providing Well-Researched Customer Solutions

No air freight service provider will argue the fact that there's been a steadily increasing "commoditisation" of the industry's "product" in recent years, with intensifying competition pushing providers across the entire logistics industry into a worryingly defensive position.

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